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We help you build an engagement > revenue machine
Stateshift helps you grow not by shouting louder, but by creating an unstoppable network of users and developers who create, contribute, and convert others for you.

More Effective Lead Gen
We review and refine every stage of your audience engagement funnel to break down friction and increase qualified leads that turn into customers

Improved inbound funnel and lead generation
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Improved channel strategy and newsletter copy to boost conversion

Accelerated Growth
We are experts in nurturing your audience from casualto curious to customers at low friction and low cost across multiple digital and in-person channels
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Growth in Discord, brand ambassadors, and online event engagement

Record-breaking event growth and lasting community momentum

Streamlined Operations
Our step-by-step frameworks and hands-on coaching help you implement industry-leading best practices efficiently, reducing wasted effort and aligning your teams for maximum impact.

Saved hours on content and improved click-through rates

Integrated shared workflows to drive staff engagement and events

Scalable Community & Brand Loyalty
We help you build a movement around your business and product, turning users into advocates and creating long-term brand equit.

Training and event strategy for an award-winning community

Supported content and events that fueled global developer growth

"If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon."
Nat Friedman,
CEO, GitHub

"In my profession, building networks is all about nurturing relationships for the long term. Jono Bacon has authored the recipe how to do this, and you should follow it."
Gia Scinto,
Head Of Talent, YCombinator
Who we work with
We are specialists in working with tech companies, drawing from 27+ years of experience working with 240+ tech companies from seed, to Series A, and to large corporations.
Here some examples of what we do with different companies in different stages:
Early

Spinning up a devrel function, including tracking metrics, hiring, delivering different channels, and iterating on progress.

Building a dev engagement function, optimizing the dev funnel from messaging to signups to product utilization and conversion to customers.
Mid

Growing AI developer engagement, meetups, and content, with a particular focus on vLLM.

Optimizing and expanding the impact of the community and dev engagement team across digital channels, events, and more.
Corporations

Build world-class developer engagement around Granite, inc. onboarding, docs, social media, and other channels.

Building engaged internal
Communities Of Practice across events, discussion, structured programs, and more.
Communities Of Practice across events, discussion, structured programs, and more.
We help you ship real, tangible results every week

“Jono Bacon’s experience, approach, and candoris critical for harnessing engagement and communities..”
Jim Zemlin,
Executive Director, The Linux Foundation

"Jono is the worldwide expert in community interaction. We’re very happy to have him advising us."
Sytse 'Sid' Sijbrandij,
CEO, GitLab
What makes us different
Where others hand over a strategy deck...we integrate into your team, with hands-on iteration every week.
Think of us as your unfair advantage: part coach, part operator, part movement-builder.
Think of us as your unfair advantage: part coach, part operator, part movement-builder.
FEATURE

Consultants
Marketing Agencies
Contractors
Deep Operator Experience

27+ years building tech ecosystems

Often surface-level strategy

Focus on campaigns, not operations

Sometimes, but inconsistent
Hands-On Weekly Coaching

Weekly tactical + strategic sessions

Periodic check-ins

Mostly async delivery

Limited availability
Outcome-Driven Playbooks

Clear step-by-step paths tied to goals

General advice, no playbooks

Output-focused, notoutcome-focused

No structured frameworks
Cross-Functional Alignment

Connects Marketing, DevRel, Sales & Product

Often siloed by function

Marketing-focused only

Narrow scope
Unlimited Execution Support

Async help, reviews, momentum calls

Time-boxed retainers

Scope creep risk

Often slow turnaround
Community + Ecosystem Expertise

Specializes in developer & user ecosystems

Generalist business experience

Weak on technical audiences

Sometimes technical, not strategic
Built for Startups

Flexible, iterative, fast-moving

Slow ramp, bloated decks

Better for corporate environments

Cheap, but high management cost

"Jono Bacon provides timely insight into what makes us tick as humans, and how to build richer, stronger technology engagement together."
Kevin Scott,
CTO, Microsoft

"Jono Bacon provides the leading experience , nuance, and candor for building powerful, engaging, and inclusive communities."
Nithya Ruff,
Head of Open Source, AWS