Go from low traction to irreplaceable

We help tech companies find users and developers and convert them into customers and champions who amplify and grow your brand

We have worked with

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We help you build an engagement > revenue machine

Stateshift helps you grow not by shouting louder, but by creating an unstoppable network of users and developers who create, contribute, and convert others for you.

More Effective Lead Gen

We review and refine every stage of your audience engagement funnel to break down friction and increase qualified leads that turn into customers

Accelerated Growth

We are experts in nurturing your audience from casualto curious to customers at low friction and low cost across multiple digital and in-person channels

Streamlined Operations

Our step-by-step frameworks and hands-on coaching help you implement industry-leading best practices efficiently, reducing wasted effort and aligning your teams for maximum impact.

Scalable Community & Brand Loyalty

We help you build a movement around your business and product, turning users into advocates and creating long-term brand equit.
"If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon."

Nat Friedman,

CEO, GitHub
"In my profession, building networks is all about nurturing relationships for the long term. Jono Bacon has authored the recipe how to do this, and you should follow it."

Gia Scinto,

Head Of Talent, YCombinator

Who we work with

We are specialists in working with tech companies, drawing from 27+ years of experience working with 240+ tech companies from seed, to Series A, and to large corporations.
Here some examples of what we do with different companies in different stages:

Early

Spinning up a devrel function, including tracking metrics, hiring, delivering different channels, and iterating on progress.
Building a dev engagement function, optimizing the dev funnel from messaging to signups to product utilization and conversion to customers.

Mid

Growing AI developer engagement, meetups, and content, with a particular focus on vLLM.
Optimizing and expanding the impact of the community and dev engagement team across digital channels, events, and more.

Corporations

Build world-class developer engagement around Granite, inc. onboarding, docs, social media, and other channels.
Building engaged internal
Communities Of Practice across events, discussion, structured programs, and more.

We help you ship real, tangible results every week

“Jono Bacon’s experience, approach, and candoris critical for harnessing engagement and communities..”

Jim Zemlin,

Executive Director, The Linux Foundation
"Jono is the worldwide expert in community interaction. We’re very happy to have him advising us."

Sytse 'Sid' Sijbrandij,

CEO, GitLab

What makes us different

Where others hand over a strategy deck...we integrate into your team, with hands-on iteration every week.

Think of us as your unfair advantage: part coach, part operator, part movement-builder.
FEATURE
Consultants
Marketing Agencies
Contractors
Deep Operator Experience
27+ years building tech ecosystems
Often surface-level strategy
Focus on campaigns, not operations
Sometimes, but inconsistent
Hands-On Weekly Coaching
Weekly tactical + strategic sessions
Periodic check-ins
Mostly async delivery
Limited availability
Outcome-Driven Playbooks
Clear step-by-step paths tied to goals
General advice, no playbooks
Output-focused, notoutcome-focused
No structured frameworks
Cross-Functional Alignment
Connects Marketing, DevRel, Sales & Product
Often siloed by function
Marketing-focused only
Narrow scope
Unlimited Execution Support
Async help, reviews, momentum calls
Time-boxed retainers
Scope creep risk
Often slow turnaround
Community + Ecosystem Expertise
Specializes in developer & user ecosystems
Generalist business experience
Weak on technical audiences
Sometimes technical, not strategic
Built for Startups
Flexible, iterative, fast-moving
Slow ramp, bloated decks
Better for corporate environments
Cheap, but high management cost
"Jono Bacon provides timely insight into what makes us tick as humans, and how to build richer, stronger technology engagement together."

Kevin Scott,

CTO, Microsoft
"Jono Bacon provides the leading experience , nuance, and candor for building powerful, engaging, and inclusive communities."

Nithya Ruff,

Head of Open Source, AWS

Delivering exceptional service

Diptanu Gon Choudhury

CEO

"As a founder, choosing the right path is always complex, and Stateshift have been hugely helpful in taking the high levels of complexity in our business, simplifying it, and providing clarity on next steps and delivering results."

Jason Briggs

President

"Stateshift brings a rare mix of discipline, candor, and hard-won open-source expertise. They’ve built and led real communities—so their advice isn’t theoretical, it’s lived. They ask the questions that cut through noise, help us define what progress actually looks like. No fluff. Just clarity and momentum."

Stefano Maffulli

Executive Director

"Stateshift's coaching and frameworks helped us accelerate our changes and get immediate results. We got access to large amounts of knowledge and a valuable network of peers to tap into."

Phillip van der Merwe

VP Business Development

"Launching our first developer tool, we knew creating a community around the product would be important, but we lacked experience. Stateshift gave us the tools to prioritize our objectives and the support to execute on them."

Alex Sherstinsky

Senior Machine Learning and Data
Products Engineer

"Stateshift has been like an executive coach to me with a force multiplier: the other members of the cohort under the expert guidance of Jono Bacon and with on-point support by Mindy Faieta. The wealth of practical knowledge there is like a candy store of experiments to try."

Nicole Heusman

Director of Marketing and Community Outreach

"Community-building is increasingly a core component of a strong marketing/advocacy plan, whether for commercial product or open source project, and Stateshift is a prerequisite for success."

Revital Barletz

Head of Community

"Stateshift has been immensely valuable to me, providing me with a plethora of great ideas and an excellent framework for engaging with my community right from the outset."

Noelis Soto

Community Lead

"Stateshift has been an invaluable resource to me, as we build out our community. Jono’s coaching and trainings have helped us hone our community strategy and advanced our community advocacy skills. Connecting and learning from other community leaders in the group has been an added bonus! "

Kunal Nawale

Founder and CEO

"We are an early-stage startup, and Stateshift has been instrumental in helping us get results, not just with our community, but also with content, events, messaging, on-boarding, and more. Highly recommended."

Kris Ledel

Head of Developer Relations

"I highly recommend Jono Bacon's Stateshift for anyone looking to develop community building and leadership skills. The accelerator offers a well-structured framework and workflow, engaging coaching style, and valuable real-life case studies."

Tim Bradbury

Community Manager

"With a focus on a range of topics including community engagement, measuring success, and demonstrating value, being part of Stateshift has helped my colleagues and I to take the pulse of our community and drive forward improvements in engagement and value."

Peter Bell

Founder and CTO

"I’ve been building tech communities for almost 15 years and I continue to learn new things every time I work with Jono. He’s amazing. The value and engagement in Stateshift is phenomenal. Run, don’t walk to join."

Taylor Dolezal

Head of Ecosystem

"Joining Stateshift has been a transformative experience. It has led to numerous innovative ideas and helped formulate how to build a roadmap around creating meaningful connections within my community. The interactive live sessions with Jono and our passionate community have been a highlight."

Miranda Carter

Product Manager

"Stateshift has given me the tools to strengthen our company's community strategy and the confidence to deliver those plans since they are backed by Stateshift's expertise. I highly recommend joining: it forces provides you with actionable next steps to grow."

Adam Christian

CEO

"Community building is one of the most challenging and important parts of reaching and engaging the right audience and I’ve never seen anything as structured, comprehensive, immersive or effective as Stateshift."

Diptanu Gon Choudhury

CEO

"As a founder, choosing the right path is always complex, and Stateshift have been hugely helpful in taking the high levels of complexity in our business, simplifying it, and providing clarity on next steps and delivering results."

Jason Briggs

President

"Stateshift brings a rare mix of discipline, candor, and hard-won open-source expertise. They’ve built and led real communities—so their advice isn’t theoretical, it’s lived. They ask the questions that cut through noise, help us define what progress actually looks like. No fluff. Just clarity and momentum."

Stefano Maffulli

Executive Director

"Stateshift's coaching and frameworks helped us accelerate our changes and get immediate results. We got access to large amounts of knowledge and a valuable network of peers to tap into."

Phillip van der Merwe

VP Business Development

"Launching our first developer tool, we knew creating a community around the product would be important, but we lacked experience. Stateshift gave us the tools to prioritize our objectives and the support to execute on them."

Alex Sherstinsky

Senior Machine Learning and Data
Products Engineer

"Stateshift has been like an executive coach to me with a force multiplier: the other members of the cohort under the expert guidance of Jono Bacon and with on-point support by Mindy Faieta. The wealth of practical knowledge there is like a candy store of experiments to try."

Nicole Heusman

Director of Marketing and Community Outreach

"Community-building is increasingly a core component of a strong marketing/advocacy plan, whether for commercial product or open source project, and Stateshift is a prerequisite for success."

Revital Barletz

Head of Community

"Stateshift has been immensely valuable to me, providing me with a plethora of great ideas and an excellent framework for engaging with my community right from the outset."

Noelis Soto

Community Lead

"Stateshift has been an invaluable resource to me, as we build out our community. Jono’s coaching and trainings have helped us hone our community strategy and advanced our community advocacy skills. Connecting and learning from other community leaders in the group has been an added bonus! "

Kunal Nawale

Founder and CEO

"We are an early-stage startup, and Stateshift has been instrumental in helping us get results, not just with our community, but also with content, events, messaging, on-boarding, and more. Highly recommended."

Kris Ledel

Head of Developer Relations

"I highly recommend Jono Bacon's Stateshift for anyone looking to develop community building and leadership skills. The accelerator offers a well-structured framework and workflow, engaging coaching style, and valuable real-life case studies."

Tim Bradbury

Community Manager

"With a focus on a range of topics including community engagement, measuring success, and demonstrating value, being part of Stateshift has helped my colleagues and I to take the pulse of our community and drive forward improvements in engagement and value."

Peter Bell

Founder and CTO

"I’ve been building tech communities for almost 15 years and I continue to learn new things every time I work with Jono. He’s amazing. The value and engagement in Stateshift is phenomenal. Run, don’t walk to join."

Taylor Dolezal

Head of Ecosystem

"Joining Stateshift has been a transformative experience. It has led to numerous innovative ideas and helped formulate how to build a roadmap around creating meaningful connections within my community. The interactive live sessions with Jono and our passionate community have been a highlight."

Miranda Carter

Product Manager

"Stateshift has given me the tools to strengthen our company's community strategy and the confidence to deliver those plans since they are backed by Stateshift's expertise. I highly recommend joining: it forces provides you with actionable next steps to grow."

Adam Christian

CEO

"Community building is one of the most challenging and important parts of reaching and engaging the right audience and I’ve never seen anything as structured, comprehensive, immersive or effective as Stateshift."

Diptanu Gon Choudhury

CEO

"As a founder, choosing the right path is always complex, and Stateshift have been hugely helpful in taking the high levels of complexity in our business, simplifying it, and providing clarity on next steps and delivering results."

Jason Briggs

President

"Stateshift brings a rare mix of discipline, candor, and hard-won open-source expertise. They’ve built and led real communities—so their advice isn’t theoretical, it’s lived. They ask the questions that cut through noise, help us define what progress actually looks like. No fluff. Just clarity and momentum."

Stefano Maffulli

Executive Director

"Stateshift's coaching and frameworks helped us accelerate our changes and get immediate results. We got access to large amounts of knowledge and a valuable network of peers to tap into."

Phillip van der Merwe

VP Business Development

"Launching our first developer tool, we knew creating a community around the product would be important, but we lacked experience. Stateshift gave us the tools to prioritize our objectives and the support to execute on them."

Alex Sherstinsky

Senior Machine Learning and Data
Products Engineer

"Stateshift has been like an executive coach to me with a force multiplier: the other members of the cohort under the expert guidance of Jono Bacon and with on-point support by Mindy Faieta. The wealth of practical knowledge there is like a candy store of experiments to try."

Nicole Heusman

Director of Marketing and Community Outreach

"Community-building is increasingly a core component of a strong marketing/advocacy plan, whether for commercial product or open source project, and Stateshift is a prerequisite for success."

Revital Barletz

Head of Community

"Stateshift has been immensely valuable to me, providing me with a plethora of great ideas and an excellent framework for engaging with my community right from the outset."

Noelis Soto

Community Lead

"Stateshift has been an invaluable resource to me, as we build out our community. Jono’s coaching and trainings have helped us hone our community strategy and advanced our community advocacy skills. Connecting and learning from other community leaders in the group has been an added bonus! "

Kunal Nawale

Founder and CEO

"We are an early-stage startup, and Stateshift has been instrumental in helping us get results, not just with our community, but also with content, events, messaging, on-boarding, and more. Highly recommended."

Kris Ledel

Head of Developer Relations

"I highly recommend Jono Bacon's Stateshift for anyone looking to develop community building and leadership skills. The accelerator offers a well-structured framework and workflow, engaging coaching style, and valuable real-life case studies."

Tim Bradbury

Community Manager

"With a focus on a range of topics including community engagement, measuring success, and demonstrating value, being part of Stateshift has helped my colleagues and I to take the pulse of our community and drive forward improvements in engagement and value."

Peter Bell

Founder and CTO

"I’ve been building tech communities for almost 15 years and I continue to learn new things every time I work with Jono. He’s amazing. The value and engagement in Stateshift is phenomenal. Run, don’t walk to join."

Taylor Dolezal

Head of Ecosystem

"Joining Stateshift has been a transformative experience. It has led to numerous innovative ideas and helped formulate how to build a roadmap around creating meaningful connections within my community. The interactive live sessions with Jono and our passionate community have been a highlight."

Miranda Carter

Product Manager

"Stateshift has given me the tools to strengthen our company's community strategy and the confidence to deliver those plans since they are backed by Stateshift's expertise. I highly recommend joining: it forces provides you with actionable next steps to grow."

Adam Christian

CEO

"Community building is one of the most challenging and important parts of reaching and engaging the right audience and I’ve never seen anything as structured, comprehensive, immersive or effective as Stateshift."